Three Salon Promotions to Run This Fall

Between salon closures and regulated reopenings, this year has been unexpected, to say the least. Boost business with three fall specials you can continue year-round.

New Client Special

Draw new business to your salon or barbershop with a new client deal. Offer all new clients an incentive to visit your salon. Consider offering new clients a special price on select service, a discount on any service, or a free salon product with their first visit. Reach new audiences and spread the word on your new client special with a social campaign. With a first-time visitor special and the right marketing, you’ll pull new clients all autumn long.

Last Minute Specials 

Fill your free appointments and less-popular time slots with last-minute specials. To fill your books and your schedule, offer a discount to clients for odd times and free openings. You can even market your off-hour promotion as a Happy Hour Special.

Alternatively, you can fill your schedule by extending your existing appointments with discounted add-on services. If you have a client booked for a cut (and no follow-up appointment), offer your client a discount when they add on an additional service like a gloss or color treatment. In the end, you’ll fill your books, delight your client, and double your tip!

Monthly Specials 

Keep your client’s interest piqued with a monthly special. Each month, choose one service to be discounted to all clients — all month long. A monthly special will draw new clients looking for that specific service and incentivize your existing clients to try new things. You can use a monthly newsletter, social media, or email campaign to update your client list on your monthly special.

For more information on how to launch your promotion, learn how to design a promotion that actually works. Ready to excel your business? Try StyleSeat.