If you’re opening a new salon or rebranding your current one, you need a salon mission statement, just like you need a salon name and other branding. A mission statement is a summary of your salon’s identity and a crucial part of your business plan. But where do you start? 

It may seem overwhelming to write your own mission statement, but being the successful pro you are, you already know what your salon’s mission is. You just need a little help putting it on paper! 

Here’s a step-by-step guide on how to write a mission statement, plus 31 examples for inspiration.

What is a salon mission statement?

A salon mission statement is a brief description of the goal of the salon and how it works to achieve that goal. It usually includes the business’s values and unique differentiators that set it apart from its competitors. 

And since a mission statement reflects your business objectives, it also guides your business decisions and direction. Your mission statement lets you, your staff, and your clients know exactly what your business sets out to do. 

It’s also important to make the distinction between a mission statement and a vision statement. While a mission statement explains why your business exists, a vision statement lays out where your business is heading in the future. 

Why is a mission statement important?

Besides portraying your salon’s brand and personality to clients, a mission statement is also an important part of your business plan. It can help by:

• Motivating your team: Nobody wants to work for an establishment with no cause. A mission statement provides employees with a sense of purpose, motivating them to put their best foot forward.
• Informing your business strategy: Since a mission statement expresses your ultimate business goal, it helps keep you on track with every decision you make. 
• Bringing in new clients: People want to take their business to places they feel share the same values. A mission statement helps you build long-lasting relationships with the right clients.
• Drawing interest from investors: Similar to how a mission statement draws like-minded clientele to you, it can also draw like-minded investors to you. 
• Recruiting staff: Mission statements are often the first impression of your business for prospective employees. If they agree with your salon’s goal, they’ll be more motivated to join your team.

A mission statement creates a solid foundation for marketing your salon and leading your business. Don’t overlook this key step in your salon strategy!

How to write a mission statement for a salon

Before you sit down to write your mission statement, you need to reflect on your salon. A good mission statement is a testament to what makes your business unique, similar to a business profile. If you’re not sure what that is, start by answering the following questions:

• Why does your salon exist? 
• What are you passionate about?
• How are you unique?
• What can clients find at your salon they can’t find anywhere else?
• What services do you provide? 
• What are you known for?
• What are your salon’s priorities?
• What is your salon culture like? 
• Who are your clients? 
• Why do your clients choose your salon?
• Where do you provide services? 

The answers to these questions can help guide what you want to highlight in your mission statement. Find what resonates with you most and use that as a jumping-off point. 

After you know what makes your salon unique, use this formula to write the perfect mission statement. Start by picking an option from each category:

Position yourself:

• We/We’re
• Our salon
• ____ Salon

Action word: 

• Dedicated
• Aim
• Believe
• Pledge
• Committed
• Devoted

Unique proposition:

• Sustainability
• Diversity and inclusion
• Accessibility
• High level of training
• Innovation
• Other ( ____ )

Desired result: 

• Exceptional service
• Innovative techniques
• High-quality products
• Relaxing experience
• Welcoming environment
• Personalized approach
• Customer satisfaction

Extra call-outs:

• Location
• Years established
• Years of experience 
• Type of client you serve

Once you’ve picked your options, put them all together for a complete statement. Edit as you see fit, and there you have it — your own mission statement!

Tips for writing a mission statement

If you want to take a good mission statement to the next level, here are some tips to advance the writing process:

1. Keep it short and sweet: Use simple language and get to the point quickly. One to three sentences or about 100 characters is all you need.
2. Stay true to your brand: If you already have an established brand, make sure to include those elements in the mission statement. You want them to be connected, not disjointed. 
3. Write with the client in mind: Think about what kind of statement would appeal to your target client. Keep their interests top of mind so you drive new bookings with your mission statement.
4. Remember your values: Chances are you already know what your business values are. Your mission statement is the place to combine them all into one cohesive idea.

Hair salon mission statement examples

What is a good mission statement for a hair salon? Check out these sample salon mission statements for inspiration when writing your own.

1. We are committed to using eco-friendly and sustainable products and practices in all our beauty services to help protect the health of the environment and our clients.
2. Our salon is dedicated to creating a welcoming environment where every client feels valued and respected, regardless of age, gender, or background. 
3. We believe beauty should be accessible to everyone, and our mission is to provide affordable, high-quality services for every budget. 
4. It’s our mission to promote diversity, inclusion, and equity throughout all our services, staff, and clientele, creating a safe space for all. 
5. We’re passionate about education and training, and our mission is to provide ongoing professional development for our staff to ensure the highest quality of service and expertise for our clients.
6. Our mission is to be the go-to destination for all your beauty needs, offering a wide range of services that cater to every style and budget.
7. We believe beauty is more than skin deep, and our goal is to make our clients feel confident, empowered, and beautiful both inside and out.
8. At our salon, we’re committed to providing a clean, safe, and hygienic space for our clients, using only the best products and techniques to ensure their health and well-being. 
9. We are dedicated to giving back to our local community by supporting local charities and organizations that promote health, well-being, and social justice.
10. Our salon is devoted to staying on top of the latest beauty trends and techniques to provide our clients with the most innovative services available.
11. We pledge to provide a safe and welcoming space for all, where our clients can relax, unwind, and escape.
12. Our goal is to make every client feel special and valued by providing exceptional service and attention that exceeds their expectations.
13. We aim to build long-lasting relationships with our clients based on trust, respect, and exceptional service. 
14. The mission of our salon is to provide phenomenal beauty services in a relaxing and welcoming environment that leaves our clients feeling pampered and confident. 
15. By providing personalized services tailored to our clients’ unique needs and preferences, we’re dedicated to helping our clients achieve their beauty goals.

16. We’re committed to using only cruelty-free and vegan products in all our services to help protect animals and promote ethical beauty practices. 
17. At our salon, we believe beauty is a form of self-expression, and our mission is to help our clients unleash their creativity and express their unique style through our services. 
18. We strive to deliver the highest level of professionalism to our clients, using only the best products and techniques available.
19. Our mission is to inspire confidence and enhance our clients’ natural beauty through our expert services, exceptional customer care, and commitment to excellence. 
20. It’s our goal to promote a culture of self-care and wellness, where every client can relax, recharge, and rejuvenate their mind, body, and soul.
21. We’re passionate about beauty and are committed to staying on top of the latest trends and techniques to bring you the very best hair, makeup, and skin care services.
22. By creating a luxurious and indulgent atmosphere, our salon is dedicated to providing an experience that leaves our clients feeling pampered and relaxed.
23. Our salon is committed to making our clients feel beautiful, inside and out, by providing top-quality beauty services that enhance their natural beauty.
24. We want to empower our clients to express their unique style, personality, and beauty through our expert services and personalized approach. 
25. Our salon cares about building long-lasting relationships with our clients by providing personalized consultations, attentive service, and follow-up care to ensure satisfaction.
26. We aim to continuously improve and evolve as a salon by listening to our clients’ feedback and staying at the forefront of industry developments and trends.
27. Our goal is to make salon services accessible to all by offering affordable pricing and flexible appointment scheduling.
28. We’re devoted to providing a seamless salon experience that starts with easy online scheduling and ends with dedicated follow-ups to ensure satisfaction with every service.
29. At our salon, we strive to be a leader in sustainable beauty practices by minimizing our environmental footprint and using eco-friendly products and processes wherever possible. 
30. We’re committed to fostering a positive and inclusive salon culture that celebrates diversity and promotes equality for all. 
31. Our salon pledges to provide a one-of-a-kind beauty experience by using innovative techniques and quality products to achieve stunning, personalized looks that enhance your natural beauty.

A salon mission statement is the cornerstone of your marketing strategy. For more business exposure, check out StyleSeat’s marketing services. We make gaining new clients easier than ever.