Is Gender-Neutral Salon Pricing Better For Business?
Gender-neutral salon pricing is a growing trend in the beauty industry. As men become more particular about their style and more women trend towards short cuts, does it really make sense to charge by your client’s gender rather than their hair length or style? Not only is neutral pricing becoming a social movement, but it can also be a better strategy for your business. Here are some reasons you may want to rethink your pricing model.
Make More Money
The truth is, gender doesn’t dictate the amount of time and effort a service takes. Time is money, and you should be charging the prices you deserve. For example, most men won’t feel comfortable booking a service called “Women’s Cut,” even if they know their hair is particularly long. Here’s what will happen:
- He’ll book the “Men’s Cut,” and you’ll be forced to have an awkward conversation about raising the price once you see his hair.
- Or, he’ll book the “Men’s Cut,” you’ll charge the “Men’s Cut” price, and you will miss out on those extra earnings.
Charging by the length or style takes gender out of the equation so you can charge based on the amount of time, skill, and products the service requires.
Increase Salon Visits
Buzz and pixies cuts have become increasingly popular among women. Celebrities like Zoe Kravitz and Adwoa Aboah have opted in for the chic sophisticated look. But, how will female clients feel when they have to pay twice as much as male clients for the same service?
Adjusting your prices not only levels the playing field, but it also encourages clients to book more often. If you charge $35 vs. $75 to style a short cut, clients will visit you more frequently to professionally maintain their look.
Improve Client Loyalty
At the end of the day, it’s all about making clients feel comfortable, special, and heard. The more customized the experience, the more likely your clients is to return. A gender-neutral service menu shows clients your skills are not limited to “traditional styles.” It shows that you are up-to-date with trends and you can deliver whatever look best suits them — no matter what length.
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