How to Create a Hairstylist Instagram Bio That Attracts Clientele
Your Instagram bio is an important part of your overall brand presence. The tough part is, it has a limit of 150 characters.
Though some might see this as a constraint, crafting an engaging hair stylist Instagram bio can definitely be done in a small amount of space.
From linking to your website to using the white space on your Instagram page, here are our top tips for crafting an Instagram bio that catches the attention of potential clientele and grows your business.
Highlight Your Name
First foremost, one of the most important parts of crafting your hairstylist Instagram bio is highlighting your name. Whether it’s your personal name or your brand name, calling attention to who you are helps clients connect with you.
Remember, your Instagram “handle” and your Instagram “name” can be different from each other, which offers additional opportunities for branding and gives you enough space to input both your real name and your business name.
Include a Link to Your Website
One of the best Instagram bio ideas for hair stylist accounts is to link out to your website or portfolio. If you’re still working on creating either a website or bio, you can also link to your Facebook, Linkedin, or booking link with StyleSeat.
Including a link and a call to action that encourages your viewer to click through will help your Instagram buzz extend beyond social media. It will also help convert those clicks to your website, portfolio, or additional social account into leads and future clients.
Mention Your Expertise
Your hair stylist Instagram bio only has room for so much copy—but it’s a great place to mention your expertise. Do you specialize in balayage, weaves, or braids? Here is your chance to take a stand on your brand and let viewers know (in a short amount of words) what makes you stand out. Better yet, if the expertise you mention mirrors the type of content you post, potential follows will get a true feel for who you are and be more likely to click “follow”.
Share Your Location
When crafting your bio for hairstylist on Instagram, sharing your location will help to draw in local clients and it’s easy to do with just a few simple steps.
- Go to your Instagram account and click “edit profile”.
- Under “Public Business Information,” select the option for “Contact Options.”
- Select “Business Address” text box to add your location.
- And that’s it! When you’re done updating your location, you can tap “Done” and return to your profile.
Use Your White Space
A succinct and concise Instagram bio can help to attract your clientele and get your brand voice across. From a visual standpoint, it can also keep things less cluttered and can increase readability on your hair stylist Instagram bio.
If you’re looking to space things out and keep your bio clean, use your notepad to craft your message and add some line breaks. Then, simply copy and paste, and watch your bio work its magic.
Tag Related Accounts
If you’re an independent stylist working within another network, or you have a salon you’re a part of, you can also use your bio to tag related accounts.
Our hairdressers on StyleSeat, for instance, can tag our Instagram account to give their potential clients something to click on. In doing so, it helps to increase their brand credibility and build awareness.
Think of Your Audience
One of the fundamental rules of Instagram engagement is to know your audience. As you craft your hair stylist Instagram bio, think of who will be reading it and who you want to attract.
Ask yourself some of the following questions:
- What type of hair services is my audience interested in?
- How old are they?
- Are they fellow hairstylists, clients, or a mix of both?
- What will they see on my account—client work, personal things, or a mix of both?
The good news is, if your audience changes over time, your bio is flexible. You might start off cutting kids’ hair and move toward hair extensions or vice versa. As long as you start somewhere with your audience, you can always ask them to move along with you as things morph and grow.
As part of this process, make sure to browse through related accounts to find hair stylist bio examples; Instagram is home to a lot of creative stylists, and taking a peek through their bios will help you narrow down what voices you connect with most.
Add a Book Now Button
If you’re wondering how to get clients as a hairstylist on Instagram, having a Book Button is key. Adding a clear call-to-action button on your hair stylist instagram bio will help turn profile views into booked appointments and get you lasting clients. With StyleSeat, you can benefit from our Book Now Instagram integration.
Just follow the steps below to get the Instagram Book button on Instagram:
- Make sure you have an Instagram business account
- Edit Profile
- Tap Action Buttons
- Select Book Now
- Choose the website you want to connect to your Instagram profile (i.e.: StyleSeat)
- Login to your booking software
- Click Continue
- Voila! You have the Book Now button on your business profile
If a potential client likes what they see on your Instagram profile, they will now be able to go straight to your booking page and secure an appointment with you.
Customize Your Bio
Customizing the bio for hairstylist on Instagram can mean different things for everyone. For some of us, this means a rainbow of colors and emojis. For others, it’s black, white, and sophisticated.
Some stylists may choose to share snippets about their family or link out to their YouTube. The key to customizing your bio is to make it entirely your own.
These days, there are a lot of accounts floating around on Instagram. What makes you stand out? What makes your hair stylist Instagram bio different and encourages people to follow along or book an appointment? We like to think that a passion for what you do and an authentic voice can go a long way in the world of hairdressing and social media.
Show What You Can Offer
Your Instagram bio can also be a fantastic place to show what you can offer. If you have free tutorials, a YouTube station, or a blog, now is your chance to offer a link or a little bit of creatively written copy.
If you have one website or portfolio that showcases all you do, break the specifics down for your viewers in the written snippet then add your link at the bottom of your hair stylist Instagram bio where they can see all your work.
Draw Attention to Stories
One way to maximize your bio for hairstylist on Instagram is to use your words (and emojis/icons) to draw attention to your Instagram story.
Stories are a prime place to share your day-to-day activities in the salon and keep them all categorized and organized. With a little call-to-action, your viewers might be compelled to click through your stories and see what you’re all about.
Better yet, videos will keep them actively engaged in your content and hopefully, lead to a new follower (and down the line, a new client).
Use StyleSeat to Gain More Clientele
StyleSeat offers an easy way to promote yourself and your business across social media outlets. If you’re not already using us for your salon services, we’re happy to guide you through how it all works to see if it might be a fit.
Here’s how our marketing plan works:
How it Works
- To help get you noticed, we’ll run ads and promote your StyleSeat profile on social media, search engines, and email campaigns.
- We take small portion of what you make from your first appointment to invest right back into marketing methods that will continue to bring you more clients.
- To help you find clients who are a custom fit for your business, you give the client a private rating after we connect you with them. This helps us narrow things down and ensures you’re getting clients you connect with most.
- All of your appointments will be automatically charged through StyleSeat, eliminating the work for you in the payment process.
Between tagging, linking, highlighting, and more—there are plenty of details to keep in mind as you craft that beautiful hair stylist instagram bio.
We know there’s a lot of effort that goes into learning how to attract clientele with hairstylist marketing. That’s why at StyleSeat, we’ve made it our mission to connect our independent beauty experts with long-lasting clients.
If you have any questions about Instagram bio ideas for hairstylist profiles or how to get started with our online platform, reach out today and we’ll get you all set up.
