How StyleSeat Drives More Client Bookings
Today, becoming a successful beauty professional is much more than providing excellent services. You need to be an entrepreneur, a marketing guru, and everything in between. Luckily, StyleSeat has your back. As your partner in marketing, we’re dedicated to driving your business so you can focus on what you love. From social media ads to email campaigns, explore how StyleSeat works for you.
Built-in Marketing
Running personal ads on platforms like Facebook and Instagram can be daunting. Along with the cost of running a campaign, there’s no guarantee your investment will pay off. At StyleSeat, we have an entire team dedicated to running your marketing, so you don’t have to. We promote your profile across search engines, social media, and marketing campaigns to help you get exposure to long-lasting clients.
Valuable Insight
Our research team has interviewed clients across the county to understand exactly what factors go into choosing a new professional (including the details they don’t disclose directly to their stylists). We’ve gathered data to help us determine what clients value most when it comes to choosing a new professional and continue to use this insight to help StyleSeat professionals win more clients.
Social Media Ads
While it may come as no surprise, our research continues to pinpoint Instagram as a critical source for clients when it comes to finding a new professional. So, when targeting potential new clients, we go straight to the source with Instagram Ads. Thousands of new clients discover StyleSeat professionals from Instagram every month. We make sure your business gets exposure to quality clients on the hunt for new professionals. Plus, with an entire marketing team dedicated to optimization, we can determine and deploy the best marketing strategies on your behalf.
But we don’t stop at Instagram! We spend millions advertising to appear at the top of search engine optimization, video ads, and tv ads to direct clients to StyleSeat. Check out our latest tv ad below:
Influencers & Partnerships
We’ve teamed up with top brands and influencers to drive clients to book appointments on StyleSeat and share why it’s the best place to find the perfect beauty professional for you. These influencers received their dream beauty services and shared their excellent experiences with StyleSeat Pros with their followers, making them run to StyleSeat to book their next beauty appointments.
Email Marketing Campaigns
In addition to social media campaigns, StyleSeat leverages email to drive new business and drum up old business. We discovered that just because a client hasn’t booked with you in six months to a year, it doesn’t mean they’re gone forever. Our research shows that many past clients are ready to book again. They just need a little reminder. So we’ve designed email campaigns to encourage clients to book their next appointment. The email highlights your latest accomplishments to showcase your talent, including new reviews, photos of your work, and the latest additions to your service menu to motivate them to lock down their next appointment. This email boosts customer loyalty, and this campaign also drove 10-20x more client bookings.
Plus, we showcase the latest trends from our StyleSeat blog in weekly newsletters for clients to inspire their next beauty look and motivate them to book their next appointment.
Investing in You
As your dedicated marketing team, we pride ourselves on working for your business around the clock, and unlike our competitors, you only pay when our marketing efforts pay off. When we bring you a new client, we keep a percentage of the first appointment only and invest it back into marketing your business. We’re dedicated to using our insight, resources, and experience to test and run marketing campaigns on your behalf every month to earn you more money and more clients.
