Ditch the old-school flyers and endless social media scrolling. It’s time to embrace the power of email marketing! Imagine direct access to your clients’ inboxes, delivering personalized offers, trend alerts, and VIP exclusives straight to their screen. Email marketing isn’t just a way to reach out to your clients—it keeps chairs full and products flying off the shelves. Now, let’s dive into why every modern salon and barbershop must harness this game-changer.

What is Email Marketing?

Email marketing is a direct form of communication in which businesses send targeted messages to a list of subscribers via email. It’s a powerful tool for engaging with customers, building relationships, and driving sales. Businesses can share promotions, updates, and valuable content through personalized and automated campaigns in their clients’ inboxes. In the beauty, spa, and barber industry, email marketing helps professionals stay connected with their book of business, promote new services, and keep their brand top-of-mind to encourage rebooking and referrals.

Why should I use email marketing to promote my beauty or barber business?

You Can Speak To Your Clients Directly

Email marketing gives you a direct line to your clients, allowing you to communicate with them on a personal level. Whether you’re announcing a new service, sharing beauty tips, or offering exclusive promotions, emails let you reach your most loyal clients where they are—in their inboxes.

It’s Cost-Effective and High ROI

Email marketing is incredibly cost-effective compared to traditional marketing methods, because email is included in the Premium Plan. With the right strategy, you can achieve a high return on investment (ROI) by allocating money you would use to boost a post on another channel towards a booking coupon or promotional sale.

You Build Loyalty and Trust

Regular, thoughtful communication helps build trust and loyalty with your clients. After all – the beauty industry is all about building relationships! By providing valuable content, you establish your expertise and make your clients feel appreciated. This can lead to repeat business and referrals – which can help grow your beauty or barber business.

Targeted Marketing

Email marketing allows you to segment your audience and tailor your messages to different groups. Whether you’re targeting clients based on their booking history, preferences, or demographics, personalized emails can significantly increase engagement and conversion rates. With the right targeting, you can turn new clients into regulars, and regulars into loyalists.

What are ways I can use email marketing to promote my business?

Promote Special Offers & Discounts

Everyone loves a good deal! Use our tool to send out exclusive discounts, seasonal promotions, and special offers. 

Showcase Your Expertise with Tutorials

Create email campaigns featuring hair care tips, makeup tutorials, and grooming advice. 

Celebrate Milestones & Special Occasions

Celebrate your clients’ birthdays, anniversaries, or even their first visit with special email greetings. Offer a complimentary service or a discount as a gift. 

Highlight Your Latest Products & Services

Keep your clients informed about new products or services at your salon, spa, or barbershop. 

Run Referral Programs

Encourage your clients to refer friends and family by offering them rewards. Send out emails detailing your referral program, highlighting the benefits for both the referrer and the new client. 

What are some tips to create the perfect email for my clients?

Craft Engaging Content

Your emails should provide value to your clients. Share beauty tips, how-to guides, and the latest trends. Highlight your services, introduce your team, and showcase before-and-after transformations. Remember to include eye-catching visuals and a clear call-to-action (CTA).

Personalize Your Emails

Personalization goes beyond just addressing clients by their names. Send birthday wishes with a special discount, recommend products based on past purchases, and remind clients of upcoming appointments. Personalized emails can increase engagement and build stronger client relationships.

Make Your Subject Line Stand Out

How do you get your client’s attention in a sea of emails? Keep your subject line short, punchy, and intriguing where they want to open your email. Use words that evoke curiosity or urgency, like “exclusive,” “limited time,” or “special offer.”

Analyze and Optimize

Regularly analyze your email marketing performance. You can easily track key details on our platform after sending an email, including how many clients opened it, clicked on links, and booked appointments from it. Reviewing these metrics will help you understand what’s working and what’s not, and you can use this data to refine your strategy and improve your future campaigns.

How To Access Email Marketing

If you are subscribed to the Premium Plan, you can access this feature now and incorporate it into your business! If you are currently subscribed to the Basic Plan, you can upgrade your plan to access Email Marketing and other advanced features to help level up your business.

Here’s how to send an email marketing campaign: 

1. Login to your StyleSeat app > Menu > Email Marketing > Create a Campaign
2. Choose a Template, Email Name, and Subject Line for the email, then select Continue.
3. Choose the clients that you want to send the email campaign to, then select Continue.
4. Design your email, you can edit the text, images, and even background color.
5. Preview your email and make sure it’s exactly the way you want. Then click Finish.
6. Review the confirmation once last time and click Send to share with your clients. 

For more information on Product Sales and answers to some frequently asked questions, please visit our support article for professionals.