How To Become An Educator In The Beauty Industry
I was once like you, I dreamt of becoming an educator, of traveling the world and teaching others what I know. Now, I work with companies like ghd North America, and L’Oreal — but
Stylist Problems: When Clients Say You Charge Too Much
Nobody likes being accused of charging too much, but if you’ve been in the beauty/barber game long enough, it’s bound to happen. To make you feel better, we’ve rounded up some of Pinterest’s best
Differentiate Your Salon Services By Creating A VIP Experience
As a beauty or barber professional, the services you offer are only 50% of the game. The client experience is the other 50%. If you want to stand out, then the devil
Build Your Brand On Instagram For Stylists Part 3: Get Followers
Once you’ve created your Instagram Business account and filled it with interesting and engaging content, it’s time to grow your following. There are no overnight tricks to getting thousands of followers, but there are a
Build Your Brand On Instagram For Stylists Part 2: Post Great Content
All successful Instagram accounts have one thing in common: great content. Filling your account with authentic, interesting, and engaging content is the first step to attracting and growing an audience. You cannot skip this step.
Build Your Brand On Instagram For Stylists Part 1: Create A Profile
You are in a visual industry and Instagram is the perfect platform to market your business to potential clients — it’s free! First, you need to create your profile. THEME / AUDIENCE
Wig Icon TokyoStylez On Weaving A Celebrity Empire
From Kylie Jenner’s first foray into electric-hued locks to Kim Kardashian’s sleek platinum boxer braids during Fashion Week events, celebrity hairstylist TokyoStylez‘s work is game changing. From masterful wig creations to perfecting his
Is Your Business Instagramable?
Instagram is Free Advertising Why do you want people to take photos of your business? Two words — free advertising. Clients turn to social media for everything from recommendations to inspiration. When
Are Existing Clients As Important As New Clients?
The most frequently asked question among beauty and wellness professionals is, “How do I get more clients?” Although acquiring new clients is a valuable part of growing your business, a more important
Make Your First-Time Clients Comfortable
How do you make clients look great and still feel like themselves? “I try and observe what they came in wearing and what they came in looking like. I ask them very specific questions
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