7 Ways to Boost Your Business During COVID-19
Whether you’re in a state-ordered shelter-in-place or simply social distancing, we’re committed to giving you the tools you need to build your business. Bottom line — we’ve got your back. Learn how to keep your business thriving during this time with StyleSeat.
Virtual Appointments
Help clients look and feel their best at home with a one-on-one video appointment. Add virtual appointments to your service menu and meet your clients where they are with FaceTime, Zoom, or Skype. Explore five virtual services you can offer your clients today. Ready to hop on your first Zoom-based meeting? Bring a professional element by branding your virtual appointment with a StyleSeat backdrop.
Gift Cards
Add prepaid gift certificates to your Service Menu to allow your clients to buy and give gift cards. You’ll earn the revenue upfront and increase your client base. Make any of your standard services giftable by adding a Prepaid Gift Certificate offering to your Service Menu.
Reschedule, Don’t Cancel
We launched an update last week to encourage clients to reschedule instead of cancel and we’re seeing great results. More than 23% of clients who see this message when trying to cancel, decide to reschedule their appointment instead.
Run a Promotion
To earn money on the spot, give your clients a discount on prepaid services. Or, run a promotion bundle on bookings (ex. 10 appointments for the price of 8). Learn how to offer Service Packages through your Service Menu, here.
Email Campaigns
Take advantage of StyleSeat Email Marketing to keep your client list updated on all new services, promotions, and offerings. We’ve outlined how to send a custom mass email to all of your clients here. Plus, keeping your brand top of mind (and at the top of their inbox) will help you retain loyal clients now and always.
Rebound Strong with a Waitlist
Once business is back to normal, clients will be eager to get the time they want. Use your Waitlist to keep track of clients who have reached out to cancel or want appointments ASAP so you know who to contact first.
At-Home Care Kits
Offer personalized at-home beauty kits to help your clients get by until they can get back into the salon. Whether your clients need root touch-ups or braid maintenance, you’ll know exactly what color, tools, and products they’ll need. Plus, with personalized products, you can avoid correcting DIY fails when your client gets back in the chair. Consider packaging at-home beauty kits and making them available for pick up (or dropping them off) like StyleSeat professional and color guru, Jessica Sclamberg. To make sure you’re in the clear, check your state Board of Cosmetology regulations to ensure you’re allowed to provide these types of services.
When client bookings are down, it’s time to get creative. It’s important to have the right infrastructure in place to maintain your clients and your brand. Excel your business even when salons are closed with StyleSeat.
